Mobile Phone Base Station

We were approached by a major telecommunications company to help them reposition a product that had been designed in house and required re-configuration to match the needs of the market.

North River conducted extensive market research with end users and retailers, worked with the silicon technology providers and engaged a world class industrial designer to identify a new design, reposition the product and ultimately to engage a new OEM to build the product.

Technologies involved included 802.11 WiFi and BlueTooth, software and graphical user interface designs.